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paul delaney seo search primary menu skip to content #seopub about header checker just host seomoz open site explorer tool twitter disclaimer search for: featured , seo small business seo advice july 27, 2015 paul delaney leave a comment i recently contributed to a business essentials piece on the guardian about advice on seo for small businesses by mark smith , read the full article here . further to the comments by my industry colleagues, here is my more in-depth view with questions posed by mark. how would you characterise the changes to seo, past, present and future? seo has changed a lot since i first entered the search marketing world in 2007, the past used to be more about a simple split of ensuring the site was optimised well from the on-page point of view and simply building links to the relevant pages to have a good impact, over time more factors have influenced seo, algorithm changes have meant that we have had to adapt to what google and other search engines see as the signals for improving rankings. social media is playing a big part from around 2011 to present, not just for simple conversation but another tool on the marketing belt to help promote content as we entered into the content marketing world there are many factors to look at from now and in the future such as content/query relationship, off-site (backlinks), on-site (content quality), local search, secure / non-secure sites, mobile optimised / responsive sites. are business getting it wrong/right? the majority of businesses that are working in-house or with agencies are being guided and are getting it right most of the time, i have experienced a number of employees attending training and taking advice from industry specialists, those that are getting it wrong seem to be ill-advised on the old school methods of seo or simply haven’t evolved. if they are getting it wrong, why is that? older seo techniques are still being practised, examples of large-scale directory submissions, bulk article writing and paid for links are still very present and still being practised in the industry, this can lead to site problems with google also a lack of current seo knowledge can hinder, i mentioned not evolving and this is difficult if you have a small team that has other responsibilities other than working on the seo of the site. what are your personal experiences in relation to whether small businesses are struggling to keep apace of change? having worked within an agency for the past 7 years, small businesses can struggle to keep abreast of the ever-changing world of seo as it’s hard enough to keep pace with algorithm changes, if the agency being used isn’t keeping up with what the industry is up to this will inevitably cause problems later down the line. is a lot of money/opportunity being missed? smaller businesses have a lot of opportunity to grow within specialist niches, the issue of if competing in a larger market, insurance is a big one as an example where high street brokers want to have an online presence, comparison engines dominate and brands with large budgets are competing also make it difficult. looking at local based terms can help to drive business online where there is the opportunity to make more money online. what can small business do to rectify this situation? do they need a strategy? to employ their own staff to concentrate on content? do they need to employ an agency? how do they discern between a good agency and a bad? or are there any other measures they should be taking to ensure they don’t miss out on opportunities? i believe there is a place for small businesses to compete in their own market, creating a strategy to grow with is important, things to consider like what is the business goal? how can they get there? also review the competition and look for the gaps in the market to compete. by having staff read and learn up to date information, attend training courses to improve knowledge will go a long way to help. employing an agency will help depending on budgets, this can also help distinguish the good from the bad, what are you getting for your money is a big factor, small budgets can be used effectively other than just reporting or low-level link building. business essentials google internet search engines seo small business general , twitter 30 day challenge – no twitter just google+ october 29, 2014 paul delaney leave a comment never had a go at a 30 day challenge per se, did dryathlon in january but technically that’s 31 days so doesn’t quite count. i’m an active user on twitter and mainly use it for industry insight and generally for my personal interests, so today wednesday 29th october i decide for november i will use google+ to see if i can get the same level of information served to me. this will also be a test to whether g+ can be a serious platform for me in the future. so next steps will be to get my circles organised and turn off twitter on friday. i will report back in december with my findings. google , seo topseos banned by google october 9, 2014 paul delaney leave a comment a lot has been said about topseos.com both good and bad, it now appears that google has hammered that last nail in the coffin and the site is now de-indexed : tip: use the site: command to check if your site is indexed this now compounds the site as they previously had a hit by google in september as this chart shows and now with a zero score: searchmetrics last 6 months semrush also shows how the site has deteriorated over time: semrush last 6 months not only have they been banned, the also appear to have left early from pubcon: here is the topseos booth at #pubcon today. they were banned in google. pic.twitter.com/ikwkmgba5h — bill hartzer (@bhartzer) october 8, 2014 there are many more posts available this is just a quick update from me. topseos topseos.com seo panda 4.0 rolls out may 21, 2014 paul delaney leave a comment matt cutts tweeted confirmation of google rolling out panda 4.0 update. us based at present. google is rolling out our panda 4.0 update starting today. — matt cutts (@mattcutts) may 20, 2014 the panda algorithm was released in february 2011 to target sites with low quality content and has been updated over time. you can view the change history of panda thanks to moz. what 4.0 will bring will be interesting to see. if you’re seeing any changes then add your comments for discussion. google algorithm panda 4.0 general , uncategorized moving on from mec to vizeum may 19, 2014 paul delaney leave a comment as of late it appears that a farewell blog post is written when changing jobs, so here is mine it’s been 2 weeks since i left mec manchester, i joined this agency 3 years ago as an account director and i had a really enjoyable time and met some great colleagues and also friends. the decision to leave was a difficult one but the opportunity to become the head of natural search at vizeum was too good an opportunity to turn down at this stage of my career in search. my first week in my new role as with most new jobs saw plenty of meetings as well as a pitch so to say i’ve been busy is an understatement! seo majestic seo site comparator tool – updated january 17, 2014 paul delaney leave a comment the majestic seo site comparator tool is very useful to identify the key link metrics of up to 5 domains so you can see the link data for your own site vs. another or for link prospecting and competitor research. the current report generates the data is as displayed in a simple data format: as a beta tester, i have been privileged enough to see the forthcoming changes that majestic seo are making. they have made the visual of the report stand out by adding bar charts for each metric that highlights the highest number of each link metric on display: updated the site comparator tool has now been revamped and live – view the blog post on the release . watch the site comparator tool training video watch the training video to find out how to use the tool in more detail. ma

URL analysis for pauldelaneyseo.co.uk

http://www.pauldelaneyseo.co.uk/tag/topseos/
http://www.pauldelaneyseo.co.uk/twitter/
http://www.pauldelaneyseo.co.uk/category/featured/
http://www.pauldelaneyseo.co.uk/header-checker/
http://www.pauldelaneyseo.co.uk/unnatural-link-warnings-ignore-them-if-you-want/
http://www.pauldelaneyseo.co.uk/topseos-banned-google/#respond
http://www.pauldelaneyseo.co.uk/google-vanity-urls-coming-soon/#respond
http://www.pauldelaneyseo.co.uk/#search-container
http://www.pauldelaneyseo.co.uk/just-host/
http://www.pauldelaneyseo.co.uk/tag/digg-penalised/
http://www.pauldelaneyseo.co.uk/topseos-banned-google/
http://www.pauldelaneyseo.co.uk/tag/small-business/
http://www.pauldelaneyseo.co.uk/tag/google-vanity-url/
http://www.pauldelaneyseo.co.uk/category/google/
http://www.pauldelaneyseo.co.uk/tag/google-algorithm/
mediaworks.co.uk
google.co.uk

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Error for "pauldelaneyseo.co.uk".

the WHOIS query quota for 2600:3c03:0000:0000:f03c:91ff:feae:779d has been exceeded
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WHOIS lookup made at 04:31:24 04-Oct-2017

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  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS pauldelaneyseo.co.uk

  PORT 43

  TYPE domain

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED no

DOMAIN

  NAME pauldelaneyseo.co.uk

NSERVER

  NS1.TSOHOST.CO.UK 195.62.28.14

  NS3.TSOHOST.CO.UK 95.142.154.15

  NS2.TSOHOST.CO.UK 95.142.155.4

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